Engineering a Better Tomorrow Through Employer Branding

Engineering a Better Tomorrow Through Employer Branding We sit down with an American global aerospace, defense, security and advanced technologies company with worldwide interests. Charlotte Jones leads Talent Attraction and Employee Engagement Strategies at Lockheed Martin, a leading technology innovation company. Headquartered in Bethesda, Lockheed Martin’s brings proven performance to our customers’ toughest in more than 70 nations. Charlotte has been leading attraction strategies for over 17 years now, whether it’s diversity and inclusion-focused, recruiting marketing or employer branding focused. She manages content, messages, creative campaigns, project plans and teams that contribute to the overall company brand. Have a listen to the interview below, keep reading for a summary and be sure to subscribe to the  Employer Branding Podcast. Listen on  Apple Podcasts,  Stitcher Radio,  Google Play  or  SoundCloud. In this episode youll learn: All about how Charlotte started her role at Lockheed Martin. What the corporate culture is all about at the company and why it is all about doing whats right, respecting others and performing with excellence. How the company is challenged by their  top-secret talent needs! What their oneLM approach to employer brand entails. How they communicate  and activate their employer brand strategy. What Charlottes top 3 mistakes to avoid are. Why AI is the future for employer branding and recruitment marketing. Connect with Charlotte on LinkedIn!